论文部分内容阅读
如今,“企业社会责任报告”发布已经成为越来越多的企业年终必须要对外公布的“规定动作”。“公益营销”也不再是一个陌生的营销方式,而正被一些企业有意无意地使用,并且得到了意想不到的效果。《中国商人》杂志社联合够优机构对2009年发生的一系列公益营销事件进行了认真的梳理和研究,发布年度中国十大公益营销事件。
Today, the publication of the “Corporate Social Responsibility Report” has become a “provisional action” that more and more companies must announce at the end of the year. “Public marketing ” is no longer a strange marketing method, but is being used by some companies intentionally or unintentionally, and has had unexpected results. The “Chinese Businessmen” magazine’s joint-professional organization carefully sorted out and researched a series of public welfare marketing events that took place in 2009 and released China’s top ten public welfare marketing events of the year.