论文部分内容阅读
运用企业能力理论揭示企业经营战略奥秘已成为当今世界的最新潮流。而缺乏核心竞争力是我国企业特别是国有林业企业发展中面临的一个突出问题。企业如何造就自身的核心能力?下面的文章结合中国国情与入世后的发展环境,从无形资产积聚、主营业务优选、营销能力培育及增强资本意识等方面,提出了国有林业企业的应对策略。
It has become the latest trend in today’s world to use corporate capability theory to reveal the mysteries of business strategy. The lack of core competitiveness is a prominent issue facing the development of Chinese enterprises, especially state-owned forestry enterprises. The following article combines China’s national conditions with the development environment after its accession to the WTO and puts forward the countermeasures of state-owned forestry enterprises from aspects of intangible assets accumulation, main business optimization, marketing capability cultivation and enhancement of capital awareness.