县级电视台地处农村基层,其传播内容、范围及收视群体也以农业、农村、农民为主,是宣传党和政府方针政策、提供对农服务的重要传媒平台,在推进新农村建设方面有着不可替代的独特地位和优势。但是,近年来县级电视台普遍存在着频道特色不鲜明、节目定位模糊、目标受 The county-level television station is located in the rural grass-roots level. Its contents, scope and viewing groups are also dominated by agriculture, rural areas and peasants. It is an important media platform for publicizing the party’s and government’s guidelines and policies and providing services to rural areas and has a Irreplaceable unique position and advantage. However, in recent years, the prevalence of county-level television channels is not clear, the program is ambiguous, the target