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美国“9·11事件”对全球经济造成的影响,至今仍未消除。原本高高在上的时装业,现在也感到日子不好过了。因为,这些名牌时装的主要客源是那些出国旅游的人,他们通常是在免税商店中购买这些时装的。“9·11事件”后,出门旅游的人少了,名牌时装的生意自然也就不好做。所以,时装公司都纷纷调整下一年的品牌战略,另辟发展途径。强强联手打造声势世界著名的时装公司——古兹集团拥有古兹和圣罗兰两个响当当的男装品牌,他们的主要竞争对手是法国的普莱德公司和雷蒙公司。但在“9·11事件”后,由于销量持续下滑,普莱德公司的经营状况难以为继。为了寻求发展,摆脱债务危机,他们不得不将25％的股权转让给了意大利的芬迪公司,其余的都被雷蒙公司收购。就这样,已经有10年历史的普莱德服饰转眼间便成了雷蒙公司麾下的一员。普莱德公司被收购,这在全球时装界引起不小的震动。但时装公司并未因此事而束手束脚。他们相信,虽然现在名牌时装的市
The impact of the September 11 Incident of the United States on the global economy has not yet been eliminated. The original high fashion industry now feels bad. Because, the main source of these brand-name fashions are those who travel abroad. They usually buy these fashions in duty-free shops. After the “September 11 incident,” there were fewer people traveling and the brand-name fashion business naturally did not do well. Therefore, fashion companies have all adjusted their brand strategy for the next year and turned their back on development. Joined forces to create the momentum world-renowned fashion company - ancient ancient hereby hereby Group has two resounding and Yves Saint Laurent men’s brand, their main competitor is France’s Pride Corporation and Raymond company. However, after the “9·11 incident,” the company’s operating conditions were difficult to sustain as sales continued to decline. In order to seek development, get rid of the debt crisis, they had 25% of the shares transferred to the Italian Fendi company, and the rest was acquired by Raymond company. In this way, the 10-year-old Pride Dress became an instant member of Raymond. Prader was acquired, which caused a lot of shock in the global fashion industry. But fashion companies haven’t gotten around because of this. They believe that although it is now famous fashion