近年来,新媒体对传统媒体形成了持续和强烈的冲击,不断侵吞着传统媒体的市场份额,传统媒体面临着用户大量流失、发行量大幅下降、各类广告收益日渐缩水、市场不断萎缩等诸多困境。其实,新媒体在对传统媒体提出挑战的同时,也给传统媒体带来新的发展机遇。传统媒体的核心竞争力挑战就是机遇,传统媒体积极应对新媒体的挑战,找到融合之路,才是解决问题的根本。接受挑战,首先要发挥好自身 In recent years, the new media has had a continuous and intense impact on the traditional media. It continues to invade the market share of the traditional media. Traditional media are facing many problems such as the massive loss of users, the drastic drop in circulation, the diminishing returns of various types of advertising, and the shrinking market Dilemma. In fact, while challenging new media, traditional media also bring new opportunities for development. The challenge of the core competitiveness of traditional media is the opportunity. The traditional media actively meet the challenge of new media and find the way to convergence is the fundamental solution to the problem. To accept the challenge, we must first play good ourselves