会展业是集交通、住宿、餐饮、购物、旅游、广告等为一体的消费链条。据测算,国际上会议会展业的产业带动系数约为1:9。会展不仅是一种新的媒介和载体,更是一种特殊的旅游资源,具有客人档次高、消费水平高、停留时间长、组团规模大、利润丰厚等特点。海南会展业不仅要办得更有特色,而且要办得更加出色。 Exhibition industry is set transportation, accommodation, catering, shopping, tourism, advertising, etc. as one of the consumer chain. It has been estimated that the industry-driven factor of the convention and exhibition industry in the world is about 1: 9. Convention and Exhibition is not only a new medium and carrier, but also a special kind of tourism resource. It has such characteristics as high class of guests, high level of consumption, long stay, large scale of delegation and huge profits. Hainan MICE industry not only do more distinctive, but also to do even better.