论文部分内容阅读
武商集团以百货业起家曾是全国十大商场之一。1999年家电从百货中分离出来成立专业的家电公司。武汉市分三镇武昌、汉口、汉阳,其中汉口的市场是建设最好的,其次是武昌。武昌先期家电连锁开店不多,只有武汉工贸的门店。随着家电连锁的快速发展,不断抢占市场,武昌的市场引起了其它连锁企业的关注。丁字桥是属于武昌商业中心,从今年9月开始在丁字桥周围5公里范围内已经连续开了5家家电连锁门店。武商家电丁字桥店是今年9月开业的新店。目前,它是武昌地区的最大的卖场,该店面积有7000平方米。而在武商家电丁字桥店周边5公里范围内一共有9家家电专营店,3家国美,3家工贸 (其中一家是门靠门),2家苏宁。除了武商丁字桥店旁边的工贸店开业较早以外,其他都是新开的门店。整体看,武商丁字桥店与周边相比单店效益是排名前三,能占有接近20％的市场份额。
Wushu Group started with the department store was one of the top ten shopping malls. In 1999 the separation of household appliances from the department store set up a professional appliance company. Wuhan City, divided into three towns Wuchang, Hankou, Hanyang, Hankou which is the best market building, followed by Wuchang. Wuchang early home appliance chain shop not many, only the Wuhan Industry and Trade store. With the rapid development of home appliance chain, continue to seize the market, Wuchang market caused the concern of other chain enterprises. T-Bridge is a Wuchang commercial center, starting from September this year, within five kilometers around the T-Bridge has opened five consecutive home appliance chain stores. T-Bridge mart store is the new store opened in September this year. At present, it is the largest store in Wuchang area, the store area of 7000 square meters. In the vicinity of Wuqiao Dingqiaoqiao shop within five kilometers of a total of nine appliance franchise stores, three Gome, three industry and trade (one of them is the door by door), two Suning. In addition to the Wugong Dingqiao shop next to the opening of the Trade and Industry store, the other are newly opened stores. Overall, Wugong Dingqiao shop compared with the surrounding single-store returns is the top three, can occupy nearly 20% market share.