如今,激烈的市场竞争早已由单一的质量、技术、性能、价格的竞争上升到体现企业综合竞争实力的品牌之争。在“品质化生存”的潮流中,谁能树立良好的品牌形象,谁就会赢得先机,创造和占领更大的市场。像海尔、联想、中国重汽等众多 Today, the fierce market competition has already risen from a single competition of quality, technology, performance and price to a brand competition that reflects the comprehensive competitiveness of enterprises. In the “quality of life” trend, who can establish a good brand image, who will win the initiative to create and occupy a larger market. Like Haier, Lenovo, China National Heavy Duty Truck and many others