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“国宝”大熊猫是大自然赋予人类的珍贵遗产,是生物进化奇迹和动物保护旗舰,享有无与伦比的世界知名度。但大熊猫文化却一直埋于自然,深藏闺中,鲜为人知。发掘和弘扬最古老、最有价值的大熊猫文化,进而推动和丰富大熊猫文化,逐步实现大熊猫文化品牌的市场化、战略化,是我们每一个炎黄子孙义不容辞的责任。本文分析了大熊猫文化历史发展现状、当前大熊猫文化发展存在的突出问题,提出了打造大熊猫文化品牌的几点思考:(1)用科学发展观来重新认识和定位大熊猫文化品牌及其核心价值;(2)用整合策划的手段来规划大熊猫文化品牌;(3)用市场化来打造大熊猫文化品牌;(4)推动大熊猫文化品牌产业化。
“National treasure ” Giant Panda is the precious heritage of mankind by nature, is the miracle of biological evolution and animal protection flagship, enjoys unparalleled world-renowned. But the giant panda culture has been buried in nature, hidden in the boudoir, little-known. To excavate and carry forward the oldest and most valuable giant panda culture and further promote and enrich the giant panda culture and gradually realize the market-oriented and strategy-oriented cultivation of the giant panda culture brand is an unshirkable responsibility of each and every one of us. This paper analyzes the status quo of giant panda culture and history, the current prominent problems in the development of giant panda culture, and puts forward some thoughts on how to build the giant panda culture brand. (1) To re-understand and locate the giant panda culture brand with the scientific concept of development Core value; (2) using integrated planning to plan the giant panda culture brand; (3) using the market to create the giant panda culture brand; (4) promoting the industrialization of giant panda culture brand.