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本文介绍忠诚管理的应用和管理模式的发展,论述了忠诚管理的内涵及其所产生的经济效应,剖析了忠诚管理的基本要素。
This article describes the development of loyalty management applications and management models, discusses the connotation of loyalty management and the resulting economic effects, and analyzes the basic elements of loyalty management.