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旅游衍生品是旅游文化产业中极具附加值的实体产业,随着旅游业的不断成熟,旅游产业链也在不断延伸,从一定程度上促进了衍生品的发展。旅游衍生品不仅是对地域文化的传播,也是推广城市形象的重要载体。本文通过对吉林省地域文化的深层研究,及对国内外旅游衍生品的设计调研,从产品设计角度提出了一套针对吉林省地域文化旅游产品设计与开发策略,使之能形成体系化的旅游文化产业链,促进吉林省整体旅游经济的发展。
Tourism derivatives are the substantial value-added real estate industries in the tourism and cultural industries. As the tourism industry continues to mature, the tourism industry chain is also constantly expanding, which has promoted the development of derivatives to a certain extent. Derivatives of tourism are not only the dissemination of regional culture, but also an important carrier of promoting the city’s image. Based on the deep research on the regional culture of Jilin Province and the design and investigation of tourism derivatives both at home and abroad, this article puts forward a set of strategies for the design and development of regional tourism products in Jilin Province from the perspective of product design so that it can form a systematic tourism Cultural industry chain to promote the overall development of tourism economy in Jilin Province.