论文部分内容阅读
关于新闻“喉舌论”的说法在传媒行业已经存在多年,从新闻行业来看,播音主持作为一种特殊的职业,尤其在我国,担负着党和国家政策的宣传和监督作用。因其工作性质的特殊,需要扎实的新闻知识作为基础,将政治思想作为前提,需要不断提高播音主持人个人能力和素质,才能适应新闻事业的发展需求。播音主持作品作为媒介传播的一种形式,具有“喉舌”的功能和舆论监督的作用,本文主要针对其宣传和监督两方面内容对播音主持作品进行阐述。
As to the news, the theory of “mouthpiece” has existed in the media industry for many years. From the point of view of the news industry, as a special occupation, broadcasting host, especially in our country, is responsible for publicizing and supervising the party and state policies. Due to the special nature of their work, they need solid news knowledge as a basis and political thinking as a precondition. They need to constantly improve their personal abilities and qualities in order to adapt themselves to the development needs of journalism. As a form of media communication, the radio host works have the function of “mouthpiece” and the role of public opinion supervision. This article mainly elaborates the radio host works for the two aspects of publicity and supervision.