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本文对比了国内外学术期刊的传播效果现状,指出国内期刊存在受众面窄、表达专业深奥、市场占有率低等问题,而国外知名学术期刊借用了科普元素,使得期刊受众定位广、表现手法生动、办刊方式灵活,市场竞争力强。由此说明了科普元素在传播效果提升中的重要性和有效性,并提出通过:①提高学术编辑的科普意识;②与大众媒体结合;③积极应用新媒体等策略增强学术期刊的科普元素。
This paper compares the current situation of academic journals in China and abroad, points out that domestic journals have such problems as narrow audience, profound professional expression and low market share. However, well-known academic journals in foreign countries borrow popular science elements to make their journals widely located and vivid , Flexible mode of operation, strong market competitiveness. This shows that the popular science elements in the dissemination of the effectiveness of the promotion and effectiveness, and proposed by: ① improve academic awareness of scholarly editing; ② with the mass media; ③ active application of new media and other strategies to enhance academic elements of popular science journals.