联合利华(UNILEVER)作为在《财富》全球500强中排名前列的跨国公司,是一家真正本地化的跨国公司,夏士莲(HAZELINE)是目前联合利华在中国最大的品牌,夏士莲1892年在英国注册,迄今有110年的历史。自20世纪初进入中国市场以来,始终以“塑造自然的女性美”为其品牌定位宗旨,夏士莲产品线非常广泛,从早期的夏士莲雪花膏,到后来的夏士莲香皂,1998年更拓展到洗发水,近期又推出美发定型系列。夏士莲洗发水的成功推广给这一历史悠久的品牌注入了年轻的活力和勃勃的生机,推动整个品牌快速健康成长1999年夏士莲黑芝麻洗发水上市,在竞争激烈的洗发水市场上更是掀起了一股黑色旋风,“黑珍珠一般黑亮美丽的秀 Unilever, the top multinational Fortune 500 company, is a truly localized multinational and HAZELINE is the largest Unilever brand in China at present. In 1892, Registration, so far has 110 years of history. Since entering the Chinese market at the beginning of the 20th century, Sunsilian has always been focusing its brand positioning on ”shaping the natural beauty of women“. Its product line ranges from the early Sharpsilk vanilla cream to the later Sunsilk Soap. Hair, recently introduced hair styling series. The successful promotion of Shusailian Shampoo infuses this historic brand with young vitality and vigorous vitality to promote the rapid and healthy growth of the entire brand. The listing of Shusailian Black Sesame Shampoo in 1999 is more and more set off in the highly competitive shampoo market A black whirlwind, ”black pearly black and beautiful show