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世博营销只是企业通过品牌战略实现经营目标的一种手段,企业世博营销想要成功,除了企业自身影响力外,还取决于企业所采用的营销策略和营销方式。
Expo marketing is only a means by which enterprises achieve their business objectives through brand strategy. The success of Expo marketing needs not only their own influence, but also the marketing strategies and marketing methods adopted by the enterprises.