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十八大以来,我党特别强调“要加强和改善对新媒体中的代表性人士的工作,建立经常性联系渠道,加强线上互动、线下沟通,让他们在净化网络空间、弘扬主旋律等方面展现正能量”。新媒体代表人士被纳入统战工作的范围,明确将其列为“新的社会阶层人士”统战工作的重点对象,这是国家转向柔性治理的一个重要尝试,体现了对国家角色和政府-媒体关系的新思考、新定位。
Since the 18th CPC National Congress, our party has emphasized in particular: “We must strengthen and improve the work of representative individuals in the new media, establish regular channels of communication, enhance online interaction and offline communication so that they can purify the cyberspace and promote the theme Show positive energy ”. The inclusion of new media representatives in the scope of the United Front work and the explicit designation of them as the key targets of the “united front work” of “new social stratum” is an important attempt by the country to shift to flexible governance. It reflects the role of state and government - New Thinking and New Positioning of Media Relations.