《司马TA呀》的制作和传播过程凝结了传播理念、推广方式和营销理念的创新,并且以消费者洞察为创意出发点,很好地带动了目标受众的参与热情,在搜狐这个整合营销大平台上,实现了各个环节的无缝链接,从而取得了出人意料的传播效果。 “Sima TA” production and dissemination of the process of condensation of the concept of communication, promotion and marketing concepts of innovation, and consumer insights for the creative starting point, well driven by the enthusiasm of the target audience to participate in Sohu this integrated marketing platform , To achieve a seamless link of all aspects, which achieved surprising dissemination of results.