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智能电视的不断普及,正冲击传统家庭电视收视格局。国家新闻出版广电总局科技委专家杜百川表示,家庭电视收视格局正在发生巨大变化。具体表现为有线电视用户减少,而宽带用户增长。据了解,去年四季度有线电视用户比上一季度环比减少215万户,首次出现负增长。与此同时,宽带用户总量达到2577万户,其中四季度净增近250万户。从中可以看出,用户份额较为稳定且
The continuous popularization of smart TV is impacting the traditional home TV viewing pattern. State Press and Publication Administration of Radio and Television Science and Technology Commission Du Baichuan said that the home television viewing landscape is undergoing tremendous changes. Specific performance for the reduction of cable subscribers, and broadband subscribers increased. It is understood that in the fourth quarter of last year, the number of cable subscribers decreased by 2.15 million from the previous quarter, marking the first negative growth. At the same time, the total number of broadband subscribers reached 25.77 million, of which nearly 2.5 million were net increases in the fourth quarter. It can be seen that the share of users is more stable and