在房地产低迷的宏观环境之下,习惯了“顺风顺水”的建材企业今后必须学会如何在平淡甚至低迷的市场中经营。2012:建材企业的“冬天”受国内房地产政策调控等一系列“利空”因素的影响,房地产行业在2011年遭遇了“寒冬”。城门失火,殃及池鱼,房地产销售的低迷,直接将与之休戚与共的建材行业拽入“寒冬”。 In the real estate downturn under the macro environment, accustomed to “Downwind ” building materials enterprises in the future must learn how to operate in the plain or even depressed market. 2012: The “Winter” of Building Materials Enterprises Affected by a series of “negative factors” such as the regulation of domestic real estate policies, the real estate industry suffered “cold winter” in 2011. Shing Mun fire, affecting fish ponds, real estate sales downturn, directly with the rest of the building materials industry into the “winter”.