“传统车型升级降价、各种新车型不断推出”是目前汽车市场上存在的普遍现象,尤其是中高级车市场竞争日益加剧,引起各汽车厂家的高度重视并纷纷做出应对策略。对消费者而言选择更加多元化,是好事但也有弊端,意味着无形中选择的难度也增大了。 “Traditional models to upgrade prices, all kinds of new models continue to be introduced ” is a common phenomenon existing in the automotive market, especially in the increasingly competitive high-class car market, causing all car manufacturers attach great importance and have to make coping strategies. Choosing more diversification for consumers is a good thing but also has its drawbacks, meaning that the difficulty of making invisible choices also increases.