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随着信息技术的提升和网络的发展,交互设计越来越多地运用到不同的设计学科领域中。交互设计是人工智能化的媒介设计,它给传统的品牌广告注入了新的血液,满足了品牌广告受众群体互动体验的需求,其本质就是关于如何更好地沟通的设计。交互设计在洞察消费者心理的基础上,利用新媒体的交互特性吸引受众的兴趣,围绕体验和情感视觉元素构建品牌与受众互动,提高了大众对品牌的认知度,拉近了受众与品牌的距离。
With the improvement of information technology and the development of the network, interactive design is increasingly used in different design disciplines. Interactive design is an artificial intelligence media design that injects new blood into traditional brand advertising and meets the needs of the interactive experience of brand advertising audience. The essence of interactive design is how to communicate better design. Interaction design, based on the insight into consumer psychology, uses the interactive features of new media to attract the interest of the audience, builds the interaction between the brand and the audience around the experience and emotional visual elements, improves public awareness of the brand, and narrows the audience and brand distance.