根据国际营销理论可知,差异化市场的开发在于为产品的销售细分出分层化的目标客户。然而,因营销团队建设所存在的问题,便直接影响到拉美地区差异化市场开发的绩效。在优化措施上应围绕着:合理选择拉美市场范围、依托我国政府驻外使馆、增强团队建设的学习性这三个方面来构建。 According to the international marketing theory, we can see that the development of differentiated markets is to segment the target customers for product sales. However, the problems existing in the marketing team building directly affect the performance of differentiated market development in Latin America. The optimization measures should be centered on three aspects: the reasonable selection of the Latin American market scope, the reliance on the government embassies in our country and enhancement of the learning ability of team building.