中国加入WTO后,我国香料香精企业要在国际经济大循环中求得生存与发展,并不断加强自身的竞争力乃至整个行业的竞争水平,实施中国企业的品牌战略成为当务之急。为集中宣传本行业的企业品牌(包括名牌),提升品牌知名度,全国香料香精工业信息中心和轻工业香料香精行业生产力促进中心联合举办中国香料香精行业 "现 After China’s accession to the WTO, China’s fragrance and flavor enterprises should seek survival and development in the global economic cycle, and continuously strengthen their own competitiveness and the competition level of the entire industry. It is imperative to implement the brand strategy of Chinese enterprises. To focus on the promotion of the industry’s corporate brand (including brand names), enhance brand awareness, the National Spice Industry Information Center and the Light Industry Flavor Industry Productivity Promotion Center jointly organized the Chinese flavor industry