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“新媒体①”是利用网络、数字技术,通过互联网、宽带局域网、无线通信网和卫星等渠道,以电脑、手机和电视作为终端,向受众提供语音、视频等数据服务等交互式信息和娱乐服务,以获取一定经济利益的传播形式。内容上,新媒体既可以传播文字,也可以传播图像和声音;过程上,新媒体既能通过流媒体方式线性传播,也能通过读取、存储方式非线性传播。新媒体可以对大众提供个性化内容,是传播者和接受者在交流中地位对等的媒介。新媒体在文化、媒体以及经济领域上引发了很大反响。
“New Media ” is the use of the Internet, digital technology, through the Internet, broadband LAN, wireless communications network and satellite channels, with computers, mobile phones and television as the terminal, to the audience to provide voice, video and other data services and other interactive information And entertainment services, in order to obtain a certain form of economic benefits of communication. Content, the new media can not only spread the word, you can also spread images and sound; process, the new media, both through streaming media, linear transmission, but also by reading, storage, non-linear transmission. New media can provide personalized content to the general public and act as a medium of equal status for communicators and recipients in communication. The new media has aroused great repercussions in the fields of culture, media and economy.