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随着市场经济的不断发展,广告行业对人才的需求也提出新的要求,广告学教育也出现了新的机遇和挑战。各高校都在积极探索广告学教育的办学思路,尤其是加强对实践教学的研究。广告学专业没有固定的教育模式,需要结合高校的实际和地方经济文化的特点进行教学。根据广告学专业的特点,结合学校实际和当下的文化发展,围绕实践教学体系的构建进行研究。为地方高校广告学专业实践教学的开展提供参考和借鉴,目的在于提升广告学专业实践教学的质量,更好的培养广告人才。
With the continuous development of market economy, the demand for talents in the advertising industry has also put forward new requirements. Advertising education also presents new opportunities and challenges. All colleges and universities are actively exploring advertising school education ideas, in particular, to strengthen the study of practical teaching. Advertising major does not have a fixed education model, you need to combine the actual college and local economic and cultural characteristics of teaching. According to the characteristics of advertising major, combined with the actual school and the current cultural development, focusing on the construction of practical teaching system to conduct research. It provides reference and reference for the practice teaching of advertising major in local colleges and universities with the purpose of improving the quality of professional practice teaching of advertising major and better cultivating advertising talents.