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我是个专业编辑,很热爱自己的编辑工作,但同时也十分关注科技图书的发行工作,积极参与自己所编图书的促销活动。目前,科技图书市场十分不景气,销量日趋滑坡。出现这种现象有各种各样的原因。 1.新华书店“主渠道”在以前,科技图书发行的主渠道是新华书店,新华书店的订数是科技图书确定印数的主要依据之一。久而久之,出版社对新华书店形成了一种依赖关系。在实行社会主义市场经济的今天,新华书店的运行机制也产生了一定的变化,以经济效益为指标的承包制便成为大大小小新华书店运行的杠杆。由于新华书店面向的是社会,增加订购畅销书、读者面广的书、已势不可挡,对于比较专的科技书或销路不好的科技书,采购员们很少订,甚至一本也不订。在这种形势下,如果出版社仍然
I am a professional editor, I really love my own editorial work, but I am also very much concerned with the distribution of technology books and actively participate in the promotional activities of my own books. At present, the technology book market is in a downturn and the sales volume is declining. There are a variety of reasons for this phenomenon. 1. Xinhua Bookstore, “the main channel” In the past, the main channel for distribution of science and technology books Xinhua Bookstore, Xinhua Bookstore, the number of books is one of the main basis for determining the number of prints. Over time, the publishing house Xinhua Bookstore formed a dependence. In today’s socialist market economy, the operation mechanism of Xinhua Bookstore also produced certain changes. The contracting system based on economic benefits has become the lever for the operation of Xinhua Bookstores, large and small. As Xinhua Bookstore is oriented to the society, it is overwhelming to increase the number of booksellers and readers. As for the more technical books or technology books that are not sold well, buyers rarely subscribe or even subscribe to it. In this situation, if the press is still