随着网络技术的进一步发展和数字内容的进一步增长,搜索技术逐渐成为IT追逐的热潮。事实是,对海量信息进行处理的需求引发了对搜索技术的需求。目前,在国际资本市场上,搜索技术公司如GOOGLE等正成为资本追逐的对象,足以显示搜索技术在信息网络社会的重要性。传统的出版产业如何应对这种技术发展的趋势和信息消费的需求? With the further development of network technology and the further growth of digital content, search technology has gradually become the craze of IT chasing. The fact is that the need to process vast amounts of information raises the need for search technology. Currently, in the international capital market, search technology companies such as GOOGLE are becoming the object of capital chase enough to show the importance of search technology in the information network society. How does the traditional publishing industry cope with the trend of technological development and the demand for information consumption?