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影像传播是提升城市知名度、美誉度的有效手段;城市电视媒体如何有效地利用自己的技术、人才优势及对所在城市的深度理解优势,把城市形象艺术地推向全国、推向世界,助推城市形象、社会、经济的全面提升与发展,是城市台的责任和使命。G20峰会的成功举办,已经彰显了这种传播的力量。杭州文广集团在G20峰会申述、亚运会申办等重大国际性活动中的宣传策略,的确给城市形象的传播与提升,为我们提供了非常丰富的启示。
Image communication is an effective way to enhance the reputation and reputation of the city. How can the city television media make effective use of its own technology, talent advantages and deep understanding of the cities in which it is located? Push the city’s image art to the whole country and to the world. City image, social and economic all-round promotion and development, is the responsibility of urban Taiwan and mission. The success of the G20 summit has demonstrated the power of this communication. Hangzhou Media Group in the G20 summit, the Asian Games bidding and other major international events in the publicity strategy, indeed to the city’s image of the dissemination and promotion, provided us with a very rich inspiration.