近年,城市市场品牌云集,竞争激烈,而农村市场随着国家扶农政策的出台、人均生活水平的提高,消费能力日益提高。据统计去年随着农民收入创出自1997年以来最高增幅,农村消费市场也出现了多年少有的增长。今年上半年,我国县及县以下实现社会消费品零售总额达到了9727亿元,同比增长11.1％。受消费增长影响,酒水消费提升,平均消费价格提升0.5元,达13.3元。而城市白酒消费市场有容量限 In recent years, the market of cities has a large number of brands, which are highly competitive. However, with the promulgation of the state-subsidized policies in rural areas, the per capita standard of living has risen and the spending power has been rising day by day. According to the statistics, as the peasants’ income hit a record high since 1997, the rural consumer market also witnessed a rare growth for many years. In the first half of this year, the total retail sales of consumer goods under China’s counties and counties reached 972.7 billion yuan, up 11.1% over the same period of last year. Affected by the growth in consumption, the consumption of alcoholic beverages increased while the average consumer price increased by 0.5 yuan to 13.3 yuan. The city of liquor market has limited capacity