“竞争带给企业威胁”，“竞争对手就是敌人”。传统意义上的竞争带给企业决策者的信号很明显，也易于理解。因为竞争带来的后果必然是竞争对手夺取自己的市场份额，带来行业的动荡。对于崇尚高市场份额的企业来说，竞争对手确实必须予以扼制乃至消灭，但是，从战略角度看，合? “Competition brings business threats” and “competitors are enemies.” The signals that traditional competition brings to business decision makers are clear and easy to understand. Because the consequences of competition must be competitors to seize their own market share, bringing the industry turmoil. For those who advocate a high market share, competitors really have to be controlled or even eliminated. However, from a strategic perspective,