中国的动画艺术在近几十年的发展过程中,水墨动画一直占有重要的地位。但从上世纪90年代起到现在,水墨动画几乎销声匿迹了。现在中国的动画市场一直由美国,日本、韩国的商业动画占领。本文主要探讨当今中国水墨动画面对广阔而又激烈的市场如何突围并产业化,怎样使新的水墨动画成为具有市场占有率和民族特色的中国动画的代表。 Chinese animation art In recent decades the development process, ink animation has been occupying an important position. However, since the 90s of last century up to now, ink animation almost disappeared. China’s animation market is now dominated by commercial animation from the United States, Japan and South Korea. This article mainly explores how the Chinese ink-and-wash animation can break through the vast and intense market and industrialization and how to make the new ink and wash animation become the representatives of Chinese animation with market share and national characteristics.