我国科技期刊经营存在重编辑轻市场、重制作轻发行、重发行活动轻发行效果等弊端。随着报刊体制改革的深入和科技期刊市场的成熟,科技期刊编辑应该树立科学的发行观,使发行工作服务于期刊整体发展,充分评估期刊发行过程中的成本与收益,根据具体情况灵活制订发行策略,以合理的成本赢得最大的效益。 The sci-tech periodicals in our country have some shortcomings such as re-editing the light market, re-issuing for light issue and re-issuing for light issue. With the deepening of reform of the newspaper system and the maturity of the sci-tech periodicals market, editors of sci-tech periodicals should set up a scientific concept of distribution, so that the issuance services serve the overall development of the periodicals, fully assess the costs and benefits during the issue of periodicals and flexibly formulate distributions Strategy, at a reasonable cost to win the most effective.