广告的目的一直是告知和劝服。在商品同质化的今天,如何使产品从同质化商品中脱颖而出,打动消费者的心,吸引消费者的注意,进而培养消费者对产品的好感和建立消费者对产品的忠诚度,成为现代商业广告汲汲追求的目标。倾向于情感的诉求而不是理性的诉求的软性销售方法,从上个世纪8 The purpose of advertising has always been to inform and persuade. In today’s homogenization of goods, how to make products stand out from the homogenization of goods, impress the hearts of consumers and attract the attention of consumers, so as to cultivate consumer’s affection for products and establish consumer’s loyalty to products, becoming Modern commercial advertising to pursue the pursuit of the goal. Soft sales methods that tend to appeal to emotions rather than to rational ones from the last century 8