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致歉广告大都是就企业经营中发生的某些对不起公众的事,通过报刊、电视等媒介向公众表示歉意,以求获得别人的谅解乃至新的信任和合作,致歉广告可分以下3种类别:1、单纯认错。企业在经营过程中常因主客观因素的干扰而出差错,以致给顾客等公众造成损失。此时,企业除采取种种实际措施外,还应做出广告公开致歉。敢于认错的企业家可说是具有非凡
Most of the apologies for advertisements are due to some of the sorry public affairs that occurred during business operations. They apologized to the public through newspapers, television, and other media to obtain understanding and even new trust and cooperation. Apologies for advertisements can be divided into the following three categories: 1, simply admit mistakes. In the course of business operations, companies often make mistakes due to interference from subjective and objective factors, causing damage to customers and the public. At this point, in addition to taking various practical measures, the company should make public announcements of apologies. Entrepreneurs who dare to admit mistakes are extraordinary