在整个传统媒体主业大幅下滑,纷纷谋互联网转型的当下,一些行业媒体似乎更先一步放大自己的优势、把握互联网思维,开始做各种探索和尝试。比如《中国纺织报》在尝试做“穿在中国”系列纪录片;《中国石化报》是利用拥有大量石化员工读者的先天优势,创建中国石化团购网,为石化员工提供专属团购服务,团购汽车都是常有的事……有些行业媒体有些已经取得了不错的成绩,甚至显露出超越一些综合类媒体的势头。但更多的行业媒体还在迷茫,忌惮这份转型之痛。 At a time when the entire traditional media industry has fallen sharply and all have to seek the transformation of the Internet, some industry media seem to have taken the first step to amplify their own advantages and grasp Internet thinking and started to make various explorations and attempts. For example, “China Textile News” is trying to do a series of “documentary films in China.” “China Petrochemical News” is to capitalize on the innate advantages of having a large number of petrochemical staff readers to create Sinopec Group’s buyout network, provide exclusive group purchase services for petrochemical employees, Cars are a common occurrence ... Some media in the industry have already achieved some good results and even show signs of surpassing the momentum of some comprehensive media outlets. However, more media outlets are still confused and dread the pain of this transition.