书籍设计发展到今天,书籍的结构与形态都在不断变化着、前进着。随着文化与科技的发展,多元化形式是书籍设计的发展趋势。书籍不是静止的装饰之物,人们对书籍审美的判断不再仅局限于平面的、静态的视觉感知,而扩展到立体的、动态的视触、联觉感受,让真实质感在书籍封面上再生。本文从视觉审美心理的角度探讨了书籍装帧设计中“视觉质感”的产生过程、效用与设计方法等问题。 Today, the design and development of books are constantly changing in structure and shape. With the development of culture and science and technology, the diversified form is the development trend of book design. Books are not static decorative objects, and people’s judgments on aesthetic books are no longer confined to flat and static visual perceptions, but also extend to stereoscopic and dynamic visual touch and synesthesia feelings so that real textures can be reproduced on book covers . This paper discusses the production process, utility and design method of “visual texture ” in book binding design from the perspective of visual aesthetic psychology.