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顾客是企业生产经营运作的中心,市场营销是企业发展的动力,随着企业营销的深入发展,一切以顾客为中心、处理好客户关系、进行有效的客户关系管理成为当前决定企业成败的关键。考察和研究客户关系管理内涵、驱动机制,及其与企业内部管理各层面的整合、渗透和协调一致,对于增强企业竞争力,适应新时代、新环境有着十分重要的意义。
Customer is the center of production and operation. Marketing is the driving force for the development of the enterprise. With the further development of enterprise marketing, customer-centered management, customer relationship management and effective customer relationship management are the keys to the success of the enterprise. It is of great significance to study and study the connotation and driving mechanism of customer relationship management and its integration, infiltration and coordination with all levels of internal management of an enterprise to enhance the competitiveness of enterprises and adapt to a new era and environment.