随着十七届六中全会提出建设社会主义文化强国以及发布“推动社会主义文化大发展大繁荣”的中央文件,“文化”成为全国上下各大媒体热议的核心话题。近两年来,随着文化体制改革,中国广播电视传媒行业处于重要的转型和重组时期,在体制上逐渐从事业单位转向集团化经营,以适应媒体产业化的市场 As the Central Committee of the Sixth Plenary Session of the Seventeenth Central Committee put forward the proposal of building a strong socialist culture and promulgating the document “Promoting the Prosperity and Development of Socialist Culture,” “culture” has become the hot topic of discussion among the major media across the country. In the past two years, with the reform of the cultural system, China’s broadcasting and television media industry has been in an important period of restructuring and reorganization. It has gradually shifted its institutional units to group operations to adapt to the media-industrialized market