互联网在中国蓬勃发展,网民总人数已经超过5亿人,每两人中近一人为网民,而每三个人中有一人为移动网民。同时,互联网更加深入到网民生活中,并积极影响人们的生活和行为习惯。从衣、食、住、行到与人际间的交流沟通,消费者已经习惯在网上完成,逐步形成完整的网络生活轨迹。随着网民用户规模的增大,互联网对网民生活的 The Internet has thrived in China. The total number of Internet users has exceeded 500 million. Nearly one out of two Internet users, and one out of every three people are mobile Internet users. At the same time, the Internet goes deeper into Internet users’ lives and positively affects people’s life and behavior. From clothing, food, shelter, and communication to interpersonal communication, consumers are accustomed to completing online and gradually forming a complete network of life trajectory. With the increase in the size of Internet users, Internet users live on the Internet