时代在进步,经济也开始呈现出飞速增长的趋势,社会对人才的需求实现了从高学历到经验和学历并重的转型。广告设计作为一门应用型学科专业,更应开启实践教学模式,以强化学生实践能力的培养。基于此,文章就广告设计专业实践能力的要求出发,并以此为基础,谈谈实践教学法在广告设计教学中的应用策略,以供相关读者参考。 As the times are improving, the economy is beginning to show a trend of rapid growth. The demand for talent from the society realizes the transition from high education to experience and education. Advertising design as an applied discipline, but also open the practice teaching mode to enhance students’ practical ability. Based on this, the article starts from the requirement of practical ability of advertisement design specialty, and on this basis, talks about the application tactics of practice teaching in advertising design teaching for reference of relevant readers.