电视剧是目前国内电视台投入最大、重复利用率最高、版权销售价值最大的节目类型,也是电视台的重要战略资源。行之有效的版权管理机制可最大限度保护、开发、利用这类节目资源,是电视台媒介资产保值、增值的重要内容之一。本文拟从电视剧的版权特性入手,通过对目前国内电视剧制作、播出、开发 TV drama is currently the largest investment in domestic television stations, the highest utilization rate of repetition, copyright sales of the largest type of program, but also an important strategic television resources. Effective copyright management mechanism to maximize the protection, development and utilization of such program resources, is one of the important content of television media asset preservation, value-added. This article intends to start from the copyright characteristics of the TV series, through the current domestic drama production, broadcast, development