一直以来,电视以“视觉+听觉”的双重冲击力,让广播望尘莫及,如今,网络为广播找到了弥补传播短板反击电视的契机,那就是广播不但可以做视频,而且可以做文字、图像、声音兼收并蓄的全媒体,甚至做得更好。目前,网络和移动终端不但强化了广播伴随性的优势,同时弥补了广播线性传播、单一声音传播的缺点,广播终端设备已经呈现出更为多元化、智能化和便携化的特征,这就是媒介融合彰显的巨大力 Television has always been to “visual + auditory ” double impact, so that radio can not catch up, and now the network found for radio to make up for the shortcomings of the opportunity to counterattack television, that is not only broadcast video can be done, and can do the text, Image, sound all-inclusive media, and even better. At present, networks and mobile terminals not only strengthen the advantages of broadcast concomitant, but also make up for the shortcomings of linear broadcast and single voice broadcast. Broadcast terminals have been characterized by more diversification, intelligence and portability. This is the medium Fusion highlights the tremendous power