论文部分内容阅读
招贴画是广告的一种表现形式,是向公众传播思想观念、介绍企业商品、报道服务内容和文化体育信息的一种艺术化的宣传方式。随着招贴画社会作用的不断扩大,许多大型公司或机构也把它作为树立“形象”的文化延伸。 广告在我们现今生活中无处不在。在这个广告纷繁的大千世界里,“公益招贴画”就像一朵艳丽的小花,芬芳沁心扉,温馨传万家,显示出勃勃生机。她必将随着社会主义精神文明建设的不断深化和提高,而向更深更广的领域拓展,使她成为揭露丑恶,宏扬正气,讴歌时代的锐利武器。
Posters are a manifestation of advertisements, an artistic propaganda method of disseminating ideas and concepts, introducing corporate goods, reporting service contents and cultural and sports information to the public. With the increasing social role of posters, many large corporations or agencies also use it as an extension of the cultural “image”. Advertising is ubiquitous in our present life. In this colorful world of advertisements, “public welfare posters” like a beautiful flower, fragrant Qinshenmei, warm transmission million, showing great vitality. With the continuous deepening and improvement of the construction of socialist spiritual civilization, she will surely expand to a broader and wider area, making her a sharp weapon to expose the era of ugliness, grandness and euphoria.