植入式广告是一种隐蔽性比较强的广告形式,它隶属于隐性广告这个大类别,但是很多人容易混淆二者的界线。在显性广告的性价比日渐下滑、国家广电总局频繁出台“限广令”的今天,植入式广告的优势不言而喻,但是在实际使用过程中植入式广告却呈现出一派混乱的景象。笔者通过分析植入式广告的优势和不足,为植入式广告的发展提出建议。 Implantable advertising is a form of advertising that is more cryptic, it belongs to the category of implicit advertising, but many people easily confuse the boundaries between the two. As the price/performance ratio of explicit advertisements has gradually declined, and the State Administration of Radio, Film and Television has frequently issued “limited orders,” the advantages of product placement advertising are self-evident, but in the actual use of product placement, there is a sense of chaos. The scene. By analyzing the advantages and disadvantages of implantable advertising, the author proposes suggestions for the development of implantable advertising.