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在传媒界打滚十余年的人大概不在少数,只是能够在行业内做出些榜样、引领趋势的人却也为数不多。查道存,却是这为数不多中的一位。他努力倡导变革与创新,在媒体营销日常工作中积极引入科学管理方法和专业化服务理念,使安徽电视台成为媒体服务品牌建设的先行者。他带领的广告淮军所向披靡,上任两年,安徽电视台广告创收每见佳绩:2007年达到10.55亿元,其中卫视频道创收7.6亿元;2008年达13.66亿元,其中卫视频道创收10.2亿元。而在这些成就为万众所瞩目时,他已在憧憬更远大的前景:“我们要打造全国一流的媒体广告中心。”
Perhaps more than a dozen people roll over the media industry for more than ten years, but they can set a good example in the industry and only a few are leading the trend. Check deposit, but it is one of the few. He endeavored to promote change and innovation. He actively introduced the scientific management methods and professional service concept in the daily work of media marketing so that Anhui TV Station became the forerunner of media service brand building. He led the advertisement Huai Army invincible, took office two years, Anhui TV advertising revenue every success: in 2007 reached 1.055 billion yuan, of which TV channel revenue 760 million yuan; 2008 reached 1.366 billion yuan, of which TV channel revenue 1.02 billion yuan. And as these achievements attract much publicity, he is already looking forward to a far-reaching future: “We want to build a nation-class media advertising center.”