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随着移动互联网、多媒体技术的日新月异,手机媒体互动广告的兴起,越来越多的品牌通过手机互动广告来进行推广宣传。本文通过对手机媒体互动广告传播中的品牌形象识别进行分析与归纳,结合了相关互动广告的设计策略,从多个角度对品牌形象传播在手机媒体互动广告中的体现进行阐释,提出在手机媒体互动广告中品牌形象识别强化策略,以达到促进品牌传播的目的。
With the rapid development of mobile Internet and multimedia technologies, the rise of mobile media interactive advertising, more and more brands promote and advertise through mobile interactive advertising. This paper analyzes and summarizes the brand image recognition in the mobile media interactive advertisement communication, and combines the design strategy of the related interactive advertisement, expounds the embodiment of the brand image communication in mobile media interactive advertisement from many aspects, Interactive advertising brand image enhancement strategy to achieve the purpose of promoting brand communication.