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高等职业教育是我国高等教育的重要组成部分,高职学院形象是社会公众对高职学院的整体印象和评价,是极其珍贵的无形资产。本文较系统地分析了作为一个高职学院良好形象的内涵界定,阐述了贯彻党的“十七大”精神,以科学发展观为指导,塑造学院良好形象的现实与长远意义。探讨提出了塑造学院良好形象的实施策略,旨在通过塑造良好形象来增强学院的综合实力、核心竞争力和社会影响力,为推动学院事业又好又快发展提供持久动力。
Higher vocational education is an important part of higher education in our country. The image of higher vocational college is an overall impression and evaluation of higher vocational colleges by the public. It is an extremely precious intangible asset. This paper systematically analyzes the connotation of good image as a higher vocational college, elaborates the reality and long-term significance of implementing the spirit of the party’s “Seventeenth National Congress” and guided by the scientific development concept and shaping the good image of the college. It explores and puts forward a strategy for shaping the good image of the college. It aims to enhance the overall strength, core competitiveness and social influence of the college by shaping a good image and provide a lasting impetus to the sound and rapid development of the college.