现今随着互联网的大众化,网上购物热潮发展迅速,严重冲击了许多传统企业的发展,为了在激烈的竞争中生存,他们纷纷向O2O电子商务模式转型,但是由于还处在发展阶段,问题颇多,本文就针对目前的问题提供一些建议,供相关者参考。 Nowadays, with the popularity of the Internet, the on-line shopping boom has developed rapidly, which has seriously impacted the development of many traditional enterprises. In order to survive in the fierce competition, they have shifted to the O2O e-commerce model, but due to their still in the development stage, there are many problems. This article provides some suggestions for the current issues for the reference of relevant parties.