论文部分内容阅读
龙有龙迹,蛇有蛇痕,汽车后市场洗牌洗到最后,终归是品牌之争。品牌锻造,要具备以下条件:第一:谁做的品牌?引用孙子兵法来说,就是“主孰有道”。作为领导人,如果没有长远的战略眼光,那其品牌就只是一朵纸花,刹那间就会被市场淘汰,做品牌要耐得住寂寞,熬得过时间,没有这样的心态,品牌永远只是你的梦中情人。第二:如何做品牌?品牌是产品在市场上的一个沉淀过程,品牌口碑是上游到终端整个产业链对产品认识、认知、认可的过程,从
There are dragons and dragons, snakes have snake marks, and the auto market shuffles to the end. After all, it is the brand battle. Brand forging, must have the following conditions: First: Who does the brand? Refers to Sun Tzu’s art of war, it is “Master said.”. As a leader, if there is no long-term strategic vision, then its brand is just a paper flower, will be eliminated by the market in a flash, to be a brand to be tolerant to loneliness, won over time, without such a state of mind, the brand is always just Your dream lover. Second: How to be a brand? A brand is a process of product precipitation in the market. Brand word-of-mouth is the process of understanding, recognizing, and accrediting products from the upstream to the end of the entire industry chain.