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烟草行业对于品牌的渴求比任何时候都强烈。中国烟草人承认中国烟草“大而不强”的事实，并确立了做大做强的战略目标：树立大品牌观，创造中国的世界名牌。一、中国烟草品牌必须整合整合包括多层含义，中国烟草品牌整合指的是将烟草行业内部多重品牌加以归并，从而将行业发展
The tobacco industry’s thirst for brands is stronger than ever. The Chinese tobacco people acknowledged the fact that China’s tobacco is “big but not strong” and established the strategic goal of becoming bigger and stronger: establish a big brand view and create China’s world famous brand. I. Chinese tobacco brands must integrate and integrate, including multiple layers of meaning. The integration of Chinese tobacco brands refers to the integration of multiple brands within the tobacco industry, and thus the development of the industry.